Chilli Beans, Soccer Fever
In the most important year for Brazil in soccer, Chilli Beans
launched a collection of products in homage of soccer lovers and
our beloved country, the campaign developed by Fracta was called “Manto Sagrado”.
Color, Brazilianness, individual and cultural expression. The collection includes the identity and history
of Brazil in amulets, in the film we explored each moment through surprise, with colors, textures in motion, strong
beats and visual rhythm. The direction in this iconic work, was to run away from the popular and national stereotyped
aesthetics that floods the media in times of football world cup and patriotic awareness rising. We created a language
that identified the identity of Brazil, and the football’s religious sacracy, away from cliches, and translated it into a
plastic language with deep impact and great relevance in the current time, full of live action and motion
interaction, color versatility and dynamic moments backed up by drama creation.